Karina Lopez Shares 4 Tactics You Can Use To Set Your Small Business Up For Success

In 2010, Karina Lopez was weighing the risk versus reward of starting a new business when her business partner, and now fiancé, encouraged her to make the jump and so was born KC You There, her one-stop shop for weddings and events.

Since then Lopez has doubled down on her work as a wedding coordinator while also building out a public relations agency under the same brand. Along the way Lopez has learned some valuable lessons that have helped her continue to grow her business over the last decade. Below she shares 4 tips to keep in mind if you’re turning your passion project into a small business.For Lopez, it was those referrals that made a world of difference, especially at the beginning.

Knowing what to both recommend and not recommend to your clients will help build trust and help ensure that your expertise in the industry or area is noted. Like any business, success does not come overnight,” explains Lopez. “Especially for a business that truly only works when experience can be shown. It can become difficult or exhausting to constantly network and to stay afloat with your social platforms.

Great article and helpful insight.

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