'Uncharted territory': How the entertainment industry is handling spread of the coronavirus

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The entertainment industry is scrambling to keep up in the wake of the coronavirus outbreak, which shows no signs of slowing its march across the U.S. as infections spread.

A new Bond movie is always an international event, pulling in hundreds of millions of dollars worldwide. But 10,000 theaters in China have been closed since January, and Italian theaters are shut down until April 3. France has begun closing select theaters, too.

Disney is"not an organization that panics, they are not an organization that overreacts. They are very professional,""Mulan" producer Jason Reed told USA TODAY on the red carpet. "They have a lot of information. And they make smart decisions. So I think we are in great hands." As many fans have begun to fear mingling in large crowds, Warner Bros.-produced shows including"The Voice," '"The Ellen DeGeneres Show" and CBS'"Mom" released new protocols Tuesday for audience members: Guests must confirm that neither they, nor members of their household, have traveled in the past three weeks to a place given a Level 3 Travel Health Notice by the federal Centers for Disease Control and Prevention. On Wednesday, Walt Disney Co.

"Everyone's concerned," Brooks says."There's a bit of denial and a bit of optimism in the concert industry. Concert promoters are looking at where they have big festivals planned and contingency planning where there could be cancellations." But if coronavirus fears continue as we get closer to summer, major franchise releases that earn the bulk of their profits globally, like Marvel's"Black Widow" and the new"Fast and Furious" movie"F9" , will have to consider whether audiences will be willing to sit in crowded theaters.Harris-Bridson cautions that every movie coming out amid the outbreak"is going to have a little asterisk next to its box office.

Regal Cinemas are continuing to operate normally, relayed spokesman Richard M. Grover in a statement. But the theaters are in close contact with the CDC, have educated their staff on prevention and are cleaning high contact points more frequently. Should that bet pays off, the argument for exclusive 90-day theatrical runs"is gone," she says. "It’s frightening for a lot of people because, what if it works? It’s going to be interesting to see what we learn about our own business.”that would have been pumped into the local economy). The festival is crucial for indie films seeking buyers and distribution, and for studio films and TV shows to grow niche audiences and word of mouth.

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