YouTube and influencer business trends newsletter April 23 - Business Insider

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YouTube ad rates drop for creators, how TikTok launched a music artist's career, and inside FaZe Clan's mansion

John Arano/Epic Records

Tiagz achieved TikTok fame by making songs that directly referenced the app's popular memes and trends, effectively gaming its search and content recommendation algorithms. My colleague Kevin Webb wrote about Tyler Cunningham, a former pharmacy employee who said he's earning more as a ProGuides coach than he did at his old job, and has more free time to take care of his grandmother.

Read the full story on video game coaches and how they are earning thousands of dollars a month through ProGuidesThe story behind gaming giant FaZe Clan's new mansion in LA, which costs $80,000 per month and was once rented by Justin BieberFaZe Clan, one of the world's most popular gaming organizations, is renting a multi-million-dollar mansion in Burbank, California for its biggest creators.

Listings indicate the property is being rented for $80,000 per month, and its last tax assessment valued it at $6.1 million. Previous renters include pop star Justin Bieber.

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