As a third generation jeweler, Sakkijha grew up with an insider’s view to the business. She initially took an alternate career path in engineering and consulting, but as jewelry was always a passion of hers — and is essentially part of her DNA — she decided to give the industry a new POV, one that redefined the meaning of fine luxury.
This “drop model” of new arrivals is well-known in fashion, but it was a novel concept in fine jewelry until Mejuri changed the perception ofIn addition to top materials, quality craftsmanship and on-point designs, Mejuri created the stuff of any marketer’s dream: a collective desire of customers wanting to share their Mejuri item on social media. There’s an aspirational aura to the brand, in which women want to be part of the Mejuri crew.
One way Mejuri manages to do this is thanks to its tone of voice, which is that of an approachable friend: influencer marketing is a lot more competitive and challenging, and so when we came at the right time, we had established relationships with many influencers and we continue to nurture them.” brick and mortar stores in Toronto, New York City, Los Angeles, San Francisco . Mejuri has also ventured into experiential retail with the popup “The Vault,” which opened in the Meatpacking District during the holidays, in 2019.
Love yourself and everything else will follow...