and steered the fledgling business through the 2008 recession. Despite the uncertainty of the time, Kind, which had garnered a cult following before the downturn, gained momentum and the business grew stronger.
"All [business factors] evolve so much, and a lot of entrepreneurs get stuck thinking, 'Well the prior company five years before me did it this way, so I need to follow their approach,'" says Lubetzky. "Build a culture that is resilient, creative, and team-oriented. The values, mindset and culture that you'll want to build in a company is eternal," he says."Be a critical thinker. Question everything. Don't be afraid to challenge yourself ... and learn what you did wrong. Don't be afraid to question assumptions," he says.
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