, another Bay Area cannabis startup, as the company pivoted to delivering cannabis directly to consumers, as well as operating its own cultivation facilities, dispensaries, and brands.transitioned to owning and operating its own dispensariesAs part of that shift, Caliva cut 200 workers, mostly full- and part-time drivers who delivered cannabis orders placed via Eaze, Caliva CEO Dennis O'Malley told Business Insider at the time.
The spokesperson touted Caliva's shift to curbside pickup and contactless cannabis delivery. The company in April partnered with Hypur to offer digital payments to customers. "We were previously committed to doubling down on our in-house direct-to-consumer channels before the COVID-19 outbreak began, as reported by BI with us ending our contract with Eaze, which allowed us to quickly pivot our strategies to best and most safely service our customers and associates during this tumultuous time," the spokesperson said.
The spokesperson added that Caliva has made 86 hires since March 30, and opened a new delivery hub in Culver City, California. in January of 2019 with participation from Carol Bartz, a tech investor who was CEO of Yahoo, and Joe Montana, the three-time Super Bowl MVP. The company also touts rapper and entertainment mogul Jay-Z as its chief strategist, in charge of driving the brand's "creative direction,"
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