“When we say that Black Lives Matter, it applies to the world outside of Nike and, importantly, it applies to our Black teammates within Nike. Simply put, we need to hold ourselves to a high standard given the heritage of our company and our brand,” said Donahoe.
The $40-billion-in-revenue sportswear giant will also launch a diversity education program next week. The company will offer two weeks of programming and learning opportunities for all employees specific to racial inequality. “Our expectation is that each of us use this time to continue to educate ourselves and challenge our perspectives and learn,” said the CEO.
Other initiatives include ensuring that black, Latinx and women are properly represented at Nike, as well as a larger investment in employee professional development. Donahue appointed Nike executives Brandis Russell and Phil McCartney to co-chair a D&I Acceleration Taskforce that will formulate comprehensive recommendations around four core initiatives: representation, professional development, inclusion and education.
“As I have listened deeply during my first six months and over the past few weeks, what I have learned is that many have felt a disconnect between our external brand and your internal experience,” Donahoe wrote. “You have told me that we have not consistently supported, recognized and celebrated our own Black teammates in a manner they deserve. This needs to change.”
Nike pledged $40 million last week to support the black community in the U.S., as global protests in response to George Floyd’s death gathered momentum. The Nike-owned Jordan Brand, in conjunction with Michael Jordan,
kbadenhausen Nike nikestore nikebasketball biggest mistake i ever did ws buying a adaptBB2 . I was so excited paid customs duty and fedex to get it here in India only to work for couple of weeks. Ever since nike help is unable to solve the issue.Approx 1000USD gone wasted,Pethatic product
kbadenhausen Perhaps they're also seeing that people are getting tired of their political crap and don't have to buy Nike brand products. Many athletes may have overrated their value to the paying public.
kbadenhausen ATT are we next?
kbadenhausen Hahahah just stop abusing people in the workplace and create better and real pathways. Miss me with the gimmicks. Childcare is an issue for many at work. Look into that and ways to support working parents all year round. HIRE TALENT THAT WANTS TO HELP!
kbadenhausen Veronicaaa_gl ✊🏽✊🏽✊🏽
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