£40 million earlier this month, which will go in part toward further aiding SMBs impacted by the pandemic. This strong show of support for SMBs in their time of need appears to be paying off for Starling in terms of customer acquisition: Its SMB user base grew from Starling's robust marketplace could be another effective customer acquisition tool.
By further expanding the integrations on its marketplace — last February, it said it to add 48 new partners over the next three years — Starling could tie its SMB customers even more closely to its platform and ensure they stick around even once the crisis abates.
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