Facebook acquires crowdsourced mapping company Mapillary

Facebook Inc on Thursday acquired Swedish mapping technology company Mapillary, which collects images from tens of thousands of contributors to build immersive and up-to-date maps, the companies said.

Mapillary Chief Executive Officer Jan Erik Solem, who founded the Malmö-based startup after leaving Apple Inc in 2013, said his company's technology would be used to power products like Facebook Marketplace and supply data to humanitarian organizations.Solem had sold a facial recognition startup, Polar Rose, to Apple in 2010.

Mapillary aims to solve one of the most expensive problems in mapping: keeping maps updated with"street level data" about signs, addresses and other information that can be observed from the road.

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