The Athletic was built on a data-based approach
They poached big-name sportswriters like Stewart Mandel and Ken Rosenthal by dangling big salaries and a promise of freedom to pursue in-depth journalism. One recently laid off staffer said that The Athletic offered a 30% higher salary than their pay at a local newspaper. "When traveling around, I would see other writers sometimes be a little bit envious of our situation — mostly how we were allowed creativity in our work and how involved we were with everybody across the company. Double bylines were not just encouraged, but pushed," said one former writer. "Especially early on, there was an emphasis on taking your time and making the extra call.
"Going into March, we were well on our way to achieving this goal," Mather wrote in the June 5 memo. "But as the pandemic has set in and as the sports calendar has remained frozen in place, it has become clear to us that those best-laid plans have irrevocably changed."
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