- orange fibres to replicate silk, pineapple leaves to provide a leather alternative, hemp to imitate the look and feel of linen - certain labels are focussing on the ever-growing issue of waste within the industry.Have you ever stopped to think what happens to all those other dresses on the rail at the end of sale season? What doesn't sell - and there's a lot that doesn't sell - tends to end up in landfill, and we all know the end of that horror story.
Targeting this very issue is KITRI, a London-based label known and loved for its bold prints, punchy colours and universally flattering shapes - not to mention its appealing pricepoint.11 iconic fashion investment pieces to buy now and wear forever Launching its summer collection via a brand new business model, KITRI released new items in strictly limited runs, allowing the brand to gauge customer reaction and demand without over producing.
These incredible fashion boxes filled with cancelled orders from Topshop and Gap have 50% off and support Bangladeshi factory workersThese incredible fashion boxes filled with cancelled orders from Topshop and Gap have 50% off and support Bangladeshi factory workersA great way for the brand to gauge what customers really want, KITRI can react accordingly and create an extended run for super popular pieces via a waiting list.
A seemingly ideal way to create an equilibrium between supply and demand, you may wonder why brands so far haven't adopted this format? Essentially, it's because it relies on a customer's patience.You might have a smaller pool of options. You may have to wait longer for your piece to arrive as it gets made post-order. You might even miss out on certain pieces. But you do so safe in the knowledge that the alternative is just another nail in the climate coffin.