Emily Weiss, founder and CEO of Glossier speaks at the WSJTECH live conference in Laguna Beach, California, U.S. October 22, 2019.Well, while big-name brands like Coke and Patagonia are jumping on the Facebook boycott bandwagon, there's one group of companies: built-on-Facebook DTC companies like Glossier, Casper, and Daily Harvest.
For many of these companies, Facebook is the core of their sales and marketing, the pandemic has crushed their businesses, and for their growth-hungry VC backers, this is hardly the time to hit the sales brakes. That's informed speculation, since hardly any of the 15 DTC companies Tanya Dua reached out to for her story were willing to comment.
It makes you wonder how much the household names boycotting Facebook were driven by principles or the fact that the platform wasn't such a big driver for their sales in the first place and was an easy way to cut ad spending in a sluggish sales period.
NBCUniversal faced its share of industry doubters when it announced its entrant into the streaming wars, Peacock, with a familiar if boring lineup of shows.the service is even more relevant than ever in the pandemic when people are tightening their belts. He gave Ashley Rodriguez an inside look into all the ways Peacock is tweaking the service as it prepares to go live nationally, making significantly more free stuff available, including "Ray Donovan" and "The Godfather."The exec leading Comcast's new streaming service Peacock explains why he's betting on free users with a model that's more Spotify than Netflix
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Stop buying their products and services until Facebook makes some significant changes.
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