These Founders Introduced A Women-Focused Platform To The Multibillion-Dollar Sneaker Market, Here’s How

While there are other sneaker platforms on the market, where Common Ace differs is its design as a one stop shop. A typical user experience when browsing many e-commerce sites is to have a ton of tabs open or scrolling endlessly to find what is needed. These websites, as Chang describes “They are either really nice and fancy with a great UI, but not the best selection of sneakers or those that have amazing releases but not a user friendly experience with ads blocking.

An avid art, design and streetwear community leader/advisor worldwide, Chang most notably designed her own collection with Puma. For her, the idea for Common Ace was simply to solve the frustrations she was all too familiar with, “I was tired of being on female streetwear sneaker panels and talking about the problems instead of actively resolving it,” she says. Samuel is a sneaker collector with strong ties to the global streetwear community and currently works for a top sneaker retailer.

Here Chang and Samuel share advice for new founders hoping to follow in their footsteps and how to launch a business in uncertain times.Business ideas are often born from the experiences closest to you. For both founders, thinking back to their formative years and leaning into their earliest influences have helped shape the culture and vision of Common Ace. Growing up in Queens, Chang was inspired by the diversity of the world outside her doorstep.

Samuel, who was born in Melbourne, Australia, learned the art of entrepreneurship from her father. “He was probably one of the biggest menswear suppliers or men's shirt supplies in Australia in the 70s to the 90s. So I was surrounded by fashion and manufacturing my whole life,” she recalls, “He would buy me the latest sneakers that he would find on his business trips to Asia and India and Europe.”The voice of women consumers is more prominent than ever.

Using less than $10 thousand in startup capital to build the platform, their most valuable investment has been leveraging the network they’ve built up over the years. “We've had so many amazing friends that have been willing to step forward.

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