How companies can respond on social media to BLM criticism - Business Insider

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Brands are getting flack online for voicing support for Black Lives Matter. Experts explain how to best use social media to respond to criticism.

Chuter's initiative and her hashtag —

"Put it out there so that you put pressure on yourself to do the right thing," said Chuter. She added, "Make sure the world holds you accountable."Four days after sharing their internal statistics, Microsoft shared their detailedto "address racial injustice and inequity, and unequivocally believe that Black lives matter." The plan included a promise to double Black employees in senior roles by 2025 and invest $150 million in diversity and inclusion practices.

"Because they're Black doesn't mean they are experts to tackle these issues," she said. It's one thing to give Black employees every opportunity to share their experiences if they desire; it's another thing to not pay them for an extra job.

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It does kinda come off as phony. Especially if you have bern racially profiled while shopping/ turned down4 promotion 2 hire a less qualified person. Ok but sorta creepy. Like when you work overtime and save up to treat yourself. Store employees act like u do not belong there.

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