Rolls-Royce's new Ghost sedan will focus on minimalism instead of flashy luxury.
In an open letter published on Monday, the company's CEO said that the next-generation Ghost will follow a new design philosophy called "post opulence."Visit Business Insider's homepage for more storiesRolls-Royce is working on a new, revamped version of its $300,000 Ghost sedan, and it'll be a bit less flashy than the current one.
"We found that these clients are showing a marked tendency towards luxury objects that celebrate reduction and restraint – that don't shout, but rather, whisper," the letter reads. "They are seeking design purity by rejecting obvious and unnecessary embellishments and overt complication.
Müller-Ötvös described the new Ghost as a "minimalist, yet highly complex product that is perfectly in harmony with our Ghost clients' needs and, I believe, perfectly in tune with the times in which we are all living."Over the next few months, we'll see more of the next-generation Ghost and learn a bit more about what a "post-opulence" Rolls-Royce actually looks like. Probably nothing like a Toyota Camry.
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Big surprise! Wealthy people wanting cars that are not flashy. Most wealthy people got there through budgeting and living below their means!
It’ll never be popular with the hip-hop artists
even rr is getting into the double speak of modern world
So this is the diet soda equivalent of posh cars.
Understated = Rolls Royce
Nothing says “minimalism” like a Rolls-Royce
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