Column: The Big Business attack on California's landmark privacy law moves to the ballot box

Back in 2018, after years of consumers’ privacy rights being trampled by businesses with the indulgence of the federal government, California enacted its own consumer privacy law.

The campaign to defeat the measure has dressed itself up with sober-sounding concerns about moving too fast to change the privacy law before it has had a chance to work, and creating new burdens on small businesses, and establishing a “duplicative” new state bureaucracy to oversee privacy rights. Some of the opponents’ concerns are legitimate, but many others are not.

with measures to gut it, to the point where fighting the bills and getting them watered down became nearly a full-time job for privacy advocates. Companies reliant on personal data have reason to fear that California’s law will be replicated by other states, and possibly at the federal level.

“Make no mistake: If Proposition 24 is defeated, the beneficiaries would be businesses that want to exploit your privacy without your consent.”

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