Meet Loveseen, a direct-to-consumer line of luxury lashes the former J.Crew creative director, in collaboration with makeup artist Troi Ollivierre.Author:Stephanie SaltzmanPublish date:Sep 22, 2020Jenna Lyons is best known for having served as J. Crew's creative director and president before stepping down in 2017, after 26 years with the company. Since then, she's mostly maintained a low profile publicly — but actually, she's been hard at work dreaming up a new company.
Loveseen lashes are available for $20 to $22 each at Loveseen.com. Ahead of the brand's official launch, Lyons took a few minutes to chat with Fashionista about making the jump to beauty, the challenges of launching a brand during a pandemic and why it's crucial to her that Loveseen be a gender-inclusive brand. Read on for the highlights of our conversation.Our goal is to have people feel like themselves when they wear our product.
How have your background and your career trajectory so far prepared you for this moment to launch a beauty brand? There's all kinds of ways to be beautiful; there is no one answer, no one definition, no one visual. Everyone can play. Anything else to add about the future of the company? Will there be product expansion or expansion into other categories?
Can you buy stock I. This company?