"I have given hundreds and hundreds of pitches," he told Business Insider. "I've seen which ones worked and did not."
Since investors often listen to multiple pitches in a day, Wilcox said it's important to "wake them up" and open your pitch with something that will grab their attention. "It's not easy to pitch over Zoom," Wilcox said. "A substantial portion of communication really is about body language and micro-expressions, and you really only get that when you're face-to-face with someone."
"Before I give you $2 million, I would like to see how well you spend 60 minutes of my time," he said.If your kid walks into the middle of your pitch or your dog barks in the background, people won't likely hold it against you. But practicing what you can control will help you to adapt on the fly when interruptions do happen.
"Propose some extra meetings where you might just have dinner together online," he said. "If you're local, you can meet up and go for a socially distant walk, but try to find ways to build rapport and trust."You should always be improving on the last pitch you made. Wilcox suggests having another member of your team on the call to take notes, specifically to record any issues that came up and the questions investors asked.
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