Growth in User-Generated Content Will Drive VR Market Expansion

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Speaking at a virtual panel organized by the NewImages Festival Thursday, leaders from the tech world shared a common message: The future durability of the VR market requires cultivating a user-bas…

), Ethan Stearns , and Sarah Steele all more or less agreed that in order to bridge the gap between the early adopters driving current headset sales and the promised land of a more robust and mature VR market, the industry would have to put new tools into unfamiliar hands.

Slevin continued: “The only way that there’s an ecosystem out there where professional creators can eventually be profitable making this type of content is if there are enough users out there – and the only way there’s going to enough users out there is those users are able to create as well.” Still, both execs saw promise in emerging consumer technologies that will facilitate 180 degree capture, arguing that it could effectively push user practices forward.

Another participant suggested going out to find new users outside the home. “If you want to touch a larger public, you also need to show them [how VR works,]” said Papiernik, Ubisoft SVP of new business and development. “That’s why location-based is very important, because the people who do not have the hardware at home can try it for just a few dollars.”

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