Booking CEO: Post 9/11 travel struggles are 'good analogy' for COVID - Business Insider

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Post 9/11 proved even the most wary of Americans would travel again. Here's why Booking Holdings' CEO believes the same will happen after COVID-19

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He believes that new safety protocols being put in place today will eventually lead to a rebirth of travel over time, like it did after 9/11. The travel industry has been battered by the coronavirus pandemic. Even as stay-at-home orders are lifted, travel activity remains at depressed levels with people continuing to worry about safety and opting to stay put.

"Each crisis, when you're in the middle of it, you're at first afraid that travel is never going to come back. Is this going to be something that's going to go on forever? And when will it stop? But after you've been through a few of these, you realize it's always going to come back," he said. Airlines including Delta and JetBlue are currently blocking out the middle seat to allow for social distancing on flights.that travelers are willing to pay as much as 17% more to fly with an airline that is blocking out middle seats.

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