The Wall Street Journal that the company was still deciding how to distribute the alcoholic beverage.
Alcohol sales in most of the US follow a regulated, three-tiered system involving clearly defined producers, distributors and retailers. Molson Coors already has extensive networks and relationships within that system, making a partnership a potentially appealing asset for other companies interested in getting a product behind a bar counter or next to the beer in a grocer's cooler case.
St. Jacques said that Topo Chico's origins as a regional brand will be an advantage as it expands throughout the US. The brand was founded in late-1800s Mexico and has "a really strong following," both in certain areas of the US as well as among bartenders as a mixer, she said.That reputation separates it from the two other hard seltzer brands that Molson Coors has launched so far in 2020.
The COVID-19 pandemic hasn't changed those plans, St. Jacques said, and Molson Coors seltzer expansion is part of a broader shift in strategy that the company rolled out earlier this year.
NailGabz
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Australia Australia Latest News, Australia Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Inside MatPat's Game Theory YouTube strategy and business: interview - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Inside Donald Trump's 8 properties, from New York to St. Martin - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Damn I want to be like Trump!! Owns or owes on? Trump 10 yıldır hiç vergi ödemedi
Source: BusinessInsider - 🏆 729. / 51 Read more »
Photos: Take a look inside John Legend and Chrissy Teigen's new home - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Cheap compared to Jeff Bezos’ house. Or the 1bil$ House in India :3 And on the same day John went on TV to announce that people should move out of America because orange man bad.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Coca-Cola to enter U.S. alcoholic drinks market with Molson Coors tie-upThere will be more than just fizz when Coca-Cola Co launches the alcoholic version of its Topo Chico sparkling water along with beer giant Molson Coors Beverage Co in the United States. It will be the beverage giant's first alcoholic drink in the country. peterneal1 Thamt would be a dynamic drink cocain juice on beer.. Unbeatable drink. Not cool Coke. Not cool
Source: Reuters - 🏆 2. / 97 Read more »
Business Insider webinar on the race for a coronavirus vaccine - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Still struggling with forex trading or becoming A Profitable trader? I can help you invest in forex, without sending money to anyone, No need to pay for Signals, learn how to invest and generate income all by yourself. Inbox me for more info.📊📈 USA’s cultural traditions are proving deadlier since Spring Break parties in East & Southeast beaches caused hot spots of Covid19 in Spring 2020. Now Football, tailgating and Homecoming parades most likely bring Covid19 spikes this Fall. What is it with this cultural thing?
Source: BusinessInsider - 🏆 729. / 51 Read more »
Ray Dalio to speak at the Business Insider Global Trends Festival 2020 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »