Live Nation Launches Black Tour Directory to Link Concert Industry With Black Workers, Businesses

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Live Nation has launched the Black Tour Directory, a new online resource to improve diversity in the live music industry, by linking tour organizers with black businesses and workers

In the announcement, Gee acknowledged other diversity-focused industry coalitions like the Black Promoters Collective, which several black promoters launched earlier this year to raise awareness about their exclusion in the industry. The largest concert giants have long been accused of excluding the smaller black live businesses, critics have said. the Black Promoters Collective called on Live Nation, AEG, artists, managers, labels, and booking agents to be more inclusive of black promoters.

G-Squared Events CEO and founding collective member Gary Guidry, in particular, said the concert giants aren’t offering substantial partnerships with black regional promoters.It’s not that we are bitter that they offer a better deal. It’s the exclusion of us from the party,” Guidry said in September. “There are still regional promoters who work these tours with the Live Nations and AEGs — they’ll collaborate and form partnerships — and we’re often not included in those types of projects.

Gee said that with the directory now available, companies — including his own — have no excuse not to be more inclusive. “Once that resource is created — I can only speak for the company I’m partnered with — I’m going to hold them accountable. Now you can no longer say, ‘I don’t know any [black workers],'” Gee said in the discussion. “If we all do that, take some of these coalitions that are being formed, these labels, artists, agencies and say, ‘Look, here’s the resource, here’s thousands,’ now you have to. There’s no choice.

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👍Live Nation Alors que l'industrie appelle au changement, Live Nation lance le répertoire Black Tour //

Can I start a white only tour?

🤡🤡🤡

Highlight how we are different. Ok

Just like MLK’s dream of people being judged by the content of their character and not the color of their skin. Oh...wait...

Houston daromeo

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