to avoid having to maintain the staff and costs that a full room service amenity requires.
"What hotels haven't been able to do is to stay relevant in terms of food and beverage," Gjonbalic said. "Food and beverage is constantly evolving and constantly changing." Ghost kitchens, which are similar to commissary kitchens, are growing in popularity. Butler's model involves centralizing operations in one hotel'sproperty's kitchen, which acts as a hub out of which it can offer room service to nearby hotels. Butler can service as many as 20 properties out of one kitchen, Gjonbalic said.
Gjonbalic added that all of the company's roughly 275 employees are full-time, not contract workers. Butler hopes to change the stereotype that room service is "overlooked and underwhelming," Gjonbalic said.
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