with the TikTok talent-management firm TalentX Entertainment in May to expand the influencer portion of its business.
"We have clients that pay us on retainer, we have clients that pay us on project, we have clients that pay us per spec, and then obviously there's influencer deals where we'll take a percentage," Amish Shah, founder and chairman of ReKTGlobal,earlier this year. "So everything you would think of that gets done in the agency world on the brand side, that's how we operate.
Here are the top gaming brands that appeared in sponsored posts on YouTube and Instagram in September, according to CreatorIQ's analysis: Nintendo: 361 sponsored posts from 97 creators.PUBG Corporation: 147 sponsored posts from 50 creators.Supercell: 61 sponsored posts from 7 creators.2K: 36 sponsored posts from 11 creators.Electronic Arts: 30 sponsored posts from 15 creators.Wizards of the Coast: 18 sponsored posts from 4 creators.
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In less than a decade, the realm of professional sport has been taken by storm by the rise of eSports.
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