Boucher quit her job in June and made the switch to selling candles full time after being accepted into YouTube's Partner Program.I spoke with Boucher about her business and broke down exactly how much money she makes on YouTube and in Etsy sales.
"The pandemic happened and I wasn't working at my full-time job, but I didn't know how long that would last," she said. "I had a little bit more time to work on my business and it absolutely exploded. Honestly, my YouTube channel and Instagram have brought so much traffic and helped me grow my shop."
Some candle YouTubers, like Boucher, are part of a community of creators who make more money in YouTube ad revenue than they do in their main gig. For instance,Year-to-date, she's earned $14,320 from YouTube ads, according to screenshots of her creator dashboard viewed by Business Insider. She
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