, a platform that works to close the funding gap for female founders. The duo — who's companies have partnered to scale more women-owned businesses — offered their 5 tips for nailing a VC pitch. Founders who identify how their businesses will address major market opportunities pique the interest of Dawson. Entrepreneurs must identify the large population they hope to help and show Dawson how they will execute on those plans.
"How are you producing opportunities and products that service the customer without a trade off?" Dawson asked. "I call it a triple bottom line: What's positive for the environment, health, and all other things?" When Dawson meets with founders in their earlier stages of growth, who are often lacking metrics due to their infancy, she studies the companies' teams. She looks at founders to gauge their level of expertise and insight into the market they're entering.
"We want to see noticeable consumer benefits," Bluestone said. "We also want to see it's changing the issue it's trying to solve." Bluestone wants to see how early-stage companies are protecting their ideas and planning on scaling into a global brand. For instance, it's important that businesses have intellectual property, patents, or trade secrets that keeps "others from copying or following a technology," Bluestone said.
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