Advertising landscape seems to be gradually changing in favour of digital media as big brands in both public and private sector now prefer their adverts to be placed on digital platforms rather than the traditional media, Leadership Learnt.
The twist of events is leading to influx of media practitioners into digital media as companies, continue to explore online channels, blogs and webpages to target audience and position corporate adverts for commercial purposes. He argued that adverts are placed in the traditional media that adds economic impact and social importance to brands ranging from financial, manufacturing, agro-allied products and merchandising outfits.
While expressing his views, Odusote said, the value you get in online advertising is immeasurable adding that the readership is huge, traction ratio is high and the mileage is wide.