Now, as the market recovers from a pandemic-inflicted spring collapse by way of a hopeful summer, it’s safe to say the Canadian luxury vehicle market has shifted.
That’s right: the companies that for generations were indelibly linked with badges such as DeVille, Continental, 911, and 240 are viewed differently by the latest generation of luxury-vehicle buyers. Escalade, Aviator, Cayenne, and XC90 are the kind of nameplates that draw attention today. The real meat of the lineup is in the three XT models – XT5, smaller XT4, larger XT6 – and the Escalade. Collectively, Cadillac’s utility vehicle lineup jumped 23 per cent in the third quarter. Year-to-date, the XT5 accounts for more than one-third of the brand’s volume.
8. Audi Q3: 3,971, up 143 percentIn its first foray in Canada, between 2014 and 2018, the underbaked Q3 generated decent sales figures. Audi put together a better, more modern effort for the latest Q3 and sales are booming. Already, with three months of 2020 left to report, Audi Canada has already sold more Q3s than in any prior full calendar year.
6. Mercedes-Benz GLE-Class: 4,259, up 3 percentThe GLE is Mercedes-Benz’s successor to its original mass-market SUV: the M-Class that wore Benz’s ML badge. Introduced in 1997, the ML set the stage for what would eventually become a Mercedes-Benz brand fuelled by SUVs. Today, 60 per cent of Mercedes-Benz’s car/SUV volume comes from the brand’s eight utilities.
3. Mercedes-Benz GLC-Class: 5,514, down 31 percentThe Mercedes-Benz GLC ended 2019 as Canada’s top-selling premium utility vehicle. It’s quite clear the GLC is still in it to win it, with a gap of only 38 sales per month between the top Benz and the current No. 1.
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