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The complaint focuses on Apple's use of unique codes assigned to iPhones which track users' behavior, and allow advertisers to target them accordingly..In a complaint submitted to German and Spanish regulators on Monday, prominent privacy activist Max Schrems claimed Apple had broken EU privacy law by allowing iPhones to track users for advertising purposes without obtaining consent.
"While Apple introduced functions in their browser to block cookies, it places similar codes in its phones, without any consent by the user. This is a clear breach of EU privacy laws," he added.Noyb also signalled it is looking into a similar system operated by Google.
"We believe that Apple violated the law before, now and after these changes. With our complaints, we want to enforce a simple principle: trackers are illegal, unless a user freely consents. The IDFA should not only be restricted, but permanently deleted. Smartphones are the most intimate device for most people and they must be tracker-free by default," Rosetti said.
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Even worse, the Five Eyes global surveillance state is also tracking these users.
wow
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This is a normal thing for tech companies. They are mostly in the business of gathering data.
I'm shocked and appalled. Will anything happen? No.