Ice cream maker Ben & Jerry's is making its first foray into the pet food business with a new line of frozen dog treats. The venerable Vermont ice cream company said Monday it's introducing a line of frozen dog treats, its first foray into the lucrative pet food market. Doggie Desserts, sold in 4-ounce cups, go on sale in U.S. groceries and pet stores later this month.
Ben & Jerry's is the latest food company to pivot to pets, sensing opportunity as more Americans acquire furry friends. The number of U.S. households with pets rose 6.5% to 84.9 million between 2015 and 2020, according to the American Pet Products Association, a trade group. Spending on dog treats has ballooned, jumping 44% to $5.5 billion between 2015 and 2020, according to Euromonitor, a data firm. Millennials in particular spend lavishly on their pets and look for pet products with human-grade ingredients, Ben & Jerry's said.
As with any treat, owners should go slow with the introduction, offering a spoonful at a time, Bumps said. She suggested putting the dessert in a bowl so dogs have an easier time navigating it. Bumps' 9-year-old French bulldog, Spock, is a big fan of the peanut butter flavour.
I can see so many accidents happening with this. Early morning, a little hung over from a few drinks the night before. Go into the kitchen for a snack. 'What is this stuff? It tastes weird?' 'Ughh! Honey that's the dog's food!'
Humans stop eating Ben and Jerry's after they start making dog food
What's it called? Black Dogs Matter? Woke Puppy? Defund the Dog Catcher?