The real world — especially when it comes to human behavior — is messy, and this is uncomfortable for many people.The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.In it, author Michael F. Schein writes that people are uncomfortable with the natural messiness of human behavior and will pay a lot to feel as if they have a method to control chaos.
His findings would go on to form the basis of a revolution in industrial organization. Moreover, the idea that you could manipulate the messy province of human behavior through precise measurement and strict control was irresistible to those tasked with educating future captains of industry. Even the quickest deep dive into Taylor's "scientific management" would have revealed inconsistencies betraying a complete lack of true scientific method to anyone who might have cared to ask. Yet for the longest time, no one ever really did. Why? Because he unfailingly used a brand of scientific hype consisting of two equally balanced parts — data and certainty.
Throughout my research on hype, I have discovered hype artists who have used scientific lingo to get people to accept what they offered without question. I have also examined entrepreneurs who have found credibility in uncommon places and used it to persuade people to give them a chance. Take your most important concepts and develop 10 punchy statements that each start with an action verb.
MichaelSchein1
MichaelSchein1 It’s like Trumps Big Lie.. tell it enough and the listeners turn into a cult
MichaelSchein1 This is really good. Insights that you don't think about, but work.
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