Companies using free education to attract and keep workers amidst war for talent

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Some businesses are going beyond higher pay and bonuses and are offering free education in a bid to get the talent they need.

showing that workers are increasingly thinking of switching jobs now that the worst of the pandemic appears to be over, and there's little wonder why workers seem to have the upper hand.Companies paying for their employees to get a degree is not new, of course. For decades, businesses have picked up the tab for white collar workers' graduate studies and MBAs.

We keep hearing about the war for talent, but I would argue that the war is over and the talent has won.Education-as-a-benefit, as it is being called, reflects the priorities of workers, especially millennial and Gen Z employees, says Rachel Carlson, CEO and co-founder of Guild Education. "The top three things these employees are looking for are wages, health care, and learning and development opportunities," she says.

Guild is enabling that process by building out its platform so that customers like Waste Management, Chipotle, Walmart and Lowe's can offer not only master's, bachelor's and associate's degrees, but high school diplomas, management certificates and everything in between. The company has partnerships with eCornell, University of Florida, Southern New Hampshire University and Purdue Global University, among others.

Damian Frias, a commercial driver for Waste Management, is getting his high school diploma through the Guild platform. "I would tell my kids, 'Get an education and be the best you can be.' And sometimes they say, 'Hey dad, you didn't finish school,'" he says. "So now I can. I also want to get maybe an associate's degree so I can go on and on with Waste Management.

Working with Guild means there is no out-of-pocket expenses for employees who enroll in courses. That's different than traditional education programs where employees laid out the money and then the company reimbursed them for the cost of the tuition. "The old model of tuition reimbursement was designed for wealthy headquarters workers who could afford to front the money," Carlson says.

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