Jessica Alba On Return To Acting With Netflix’s ‘Trigger Warning’ And Her Newly Public Company

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Jessica Alba starts filming the thriller Trigger Warning for Netflix in New Mexico this fall, starring and executive producing her first feature film in a few years. She told Deadline she’ll be fly…

5G event in NYC on Wednesday when she described ways 5G can enhance Honest Co., a consumer products company she launched in 2011 that sells healthful baby product, skincare and non-toxic household products, much of it online.“I am a big advocate of being consumer first. I built my entire brand around a consumer-first sentiment,” she said.

“If there’s lag in entertainment, with people who don’t really want to put the audience first, it’s like what are you really doing then?” Over the past 10 years she’s focused more on Honest Co. than on Hollywood. “I dabbled a bit and I have a couple of things that I’ve been developing over the years and they’ve gotten to a place where I’m going to go into production. On— “I’m excited to do it. It’s fun. It uses a totally different piece of my brain, of my soul. Being able to jump into that.”

The daylong event had AT&T flexing some star power even though it’s jettisoning WarnerMedia, which will merge with Discovery.AT&T’s need to spend massive amounts of cash on spectrum to facilitate its 5G rollout is one reason it needs to really focus on telecom and the bitter three-way battle with T-Mobile and Verizon.

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