LONDON, ENGLAND - SEPTEMBER 21: A piece of meat on a butchers block at 'Larder' butchers in Bromley on September 21, 2021 in London, England. Meat production in the UK is under threat from a looming shortage of CO2, which is used at abattoirs to stun animals before slaughter. The C02 shortage is itself a result of surging natural gas prices, which has caused two UK fertiliser plants - which produce CO2 as a byproduct - to close.
There are many who believe that a brand has to “have purpose” to attract customers – but, in most cases, I think this ignores the reality that people want two things from the product they buy: a good price and that it is fit for purpose. Proprietor Reaaz Ahmed went out on social media with a special offer – come and get jabbed at the shop on Thursday and get 10% off your meat purchase.In the debate on social media which followed, it became clear that Ahmed was motivated by concern for his community in Cape Town, which sometimes appears as a haven for anti-vaxxers.
Ahmed probably doesn’t want to be acknowledged, but I will do so in awarding him and Good Hope Meat Market an Orchid for showing how to do corporate social responsibility properly.It’s a brave brand these days who goes out to add a little race based spice to its ads … and that is what Wimpy appears, at first glance, to have done with its latest TV ad.
She has visions of boyfriend – who looks like a nerd – causing a ruckus by remarking firstly on how the couch in the living room is still wrapped in plastic … and then offering to “fix it” by slicing off the cover.
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