Three top considerations for a great business communications platform

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SPONSORED | A good platform is built on three pillars: stability, functionality, and innovation

15 October 2021 - 09:00Stability is the foundation of a good communication platform, writes Telviva CTO. Picture: SUPPLIED/TELVIVA

By now, most business C-suites understand the value of a unified communications platform. However, while they know that various channels need to speak to one another to create the context needed to get a birds' eye view of a customer, for example, less is known about what makes a platform a good platform.

A good platform is built on three pillars: stability, functionality, and innovation. If it's not stable, the functionality is compromised. If functionality is compromised, the platform cannot live up to its promise and innovations or features lose their impact. Similarly, if a platform is stable and has fantastic functionality unless there are innovations, sooner or later it will become irrelevant.

It’s important to understand functionality as it relates to stability. Once the database server works as intended and failover procedures are operating properly, for example, one can provide a stable service. Functionality, or the next important component of a good platform, is about fulfilling the promise made to the user — who can make calls, transfer calls, make recordings and everything else they need to do.Once you have a stable and functional platform, innovation is what keeps it relevant.

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