). It’s also one of the handful of growing independent agencies focused on representing songwriters and, more recently, an influx of producers.
“More people need to license more music than ever before, [and] you have this massive group of people that are going to make more music than ever all over the world,” says Jacobson. “As I move up the conveyor belt of this business, I feel like the songwriter and the producer are going to be the bellwether and give the purview for me and my team as to where the future of this business exactly will go.
Jacobson plans to expand his roster to 200 clients by 2022, eventually resembling “a major Hollywood agency.” For the former president of Geffen Records, this robust scale is both a major innovation and a key to Hallwood’s success. “With that big number of songwriters and producers,” says Jacobson, “I provide a better service. It’s the ability for us to get the best music to the customers.”