SME Diaries: Braving long hours and tight deadlines, my team kept our baby product business going

Small- and medium-sized enterprises , which form 99 per cent of businesses in Singapore, have felt the impact of Covid-19 keenly. TODAY’s Voices section is publishing first-hand accounts from SME owners and managers on the highs and lows of running a business in the pandemic.

I was the head of baby fairs then and my team of seven, who were trained to live and breathe exhibitions, was suddenly rendered purposeless. Still reeling from a lack of sleep from launching our e-commerce marketplace, we converted the first floor of our headquarters along Sims Close into a showroom, fitting products into barely 2,500 sqf of space.

It was a race against time to get the store ready, and amid moving in shelves and putting up products, I received the first resignation letter.Among the half-built racks, she said that she was too exhausted and wanted this 18-hour-shift nightmare to end.

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