Paris Hilton commands as much as US$1 million a night working as a celebrity DJ, entertaining partiers at clubs in China, Dubai and on the Spanish vacation island of Ibiza.
Like other virtual hangouts, Paris World will collect small payments for purchasing virtual clothing or booking a ride on a jet-ski. Facebook's Mark Zuckerberg popularised the term this year he renamed the company to Meta to emphasise the metaverse's central role to the company's future. For the socialite and reality TV star turned entrepreneur, Paris World is the latest venture launched by her new media company, 11:11 Media.
Hilton says the dumb blonde act was a put-on, "I was always in on the joke, but I knew exactly what I was doing. Behind the scenes, I was building a brand."
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