And it’s not just his penchant for polo, or his IRL friendship with the Àcheval pair, talking.
For the Àcheval duo, Madrid’s investment and arrival as a strategic partner represents an opportunity to merge the virtual and real worlds, by creating a space where consumers can experience their homeland’s pampa and equestrian culture with the idea of having “the virtual world enhances reality and vice versa,” according to Achaval de Montaigu.
But it also segues into the responsible approach they wanted from the get-go. “From the start, [we] tried to search for upcycled fabrics, work with communities and to be respectful [of humans and nature],” Sperber said, explaining that they would evolve toward limited collections that include physical products and their NFT twins.
That’s another reason why Madrid wanted to invest in Àcheval. The label is already on the path that The Sandbox’s cofounder sees fashion taking. “Brands are moving toward collectibles, building collections around scarcity and limited supplies of their pieces,” he noted. “The idea of the