Despite the gender gap and the impact of the covid-19 pandemic, women in South Africa are making progress as entrepreneurs, indicating a strong will and determination to survive.
This growth in female entrepreneurism is likely spurred by various factors, including a significant increase in “female necessity-driven entrepreneurship” ; perceived opportunities to start a business ; self-perceived business capabilities , as well as improvements in internal market openness , higher education entrepreneurial training , and availability of SME venture capital .
in the ‘Supporting Entrepreneurial Conditions’ component of the Index, which benchmarks how supportive entrepreneurial conditions are as enablers or constraints of women business ownership.
As part of Mastercard’s commitment to creating a world where women entrepreneurs are equally represented and supported, the company made a global commitment to connect 25 million women entrepreneurs to the digital economy by 2025. Mastercard’s philosophy is that not only will empowering women’s entrepreneurship act as a catalyst for growth and innovation, but it will raise up the communities around successful women and fuel a global recovery that is more equitable and sustainable for everyone.