Making business a Plus factor | The Citizen

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Jose Carvalho grows brand from one to 27 stores and adds distribution firm

Jose Carvalho, the owner of Plus Express in his Rosedene branch, 27 May 2022. Picture: Neil McCartney / The Citizen

Carvalho is the owner of the rapidly growing convenience store Plus, a partner in several shopping centres, a hotel or two, a beverage company and more.When he was 14, he was shipped across the Atlantic from Madeira to join his dad at the family’s Elandsfontein convenience store. He leapt in and worked for his dad for two years.

Carvalho saved and bought out the partner when he was 18. Now, 27 years later there are 32 Plus convenience stores – and that’s only in Gauteng. He said that growth into other provinces will roll out eventually, but he is taking his time. Jose Carvalho, the owner of Plus Express in his Rosedene branch, 27 May 2022. Picture: Neil McCartney / The Citizen

The employee said: “When someone has a baby, Jose is there. When there is sadness in someone’s family, Jose can spend hours listening to someone. He is an incredible boss to work for.”Carvalho blushed when he heard that. To him, employees are part of the extended family.

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