COFFEE is an integral part of Filipinos’ daily lives. A cup of this top favorite beverage is perfect to drink anytime of the day, hence, there’s no stopping for it to come in various forms and sizes to quench the thirst and craving of every coffee connoisseur.
Apart from this crystallization method, what make it a stand out are the brand’s convenience and class. To bring out these two elements, the team came up with the idea of serving it in mini cups. To bring this world-class coffee right to the Filipinos’ fingertips, the Lyger team searched for a perfect partner to do the delivery for them. Renner recalled: “When we started looking at the market, like who is there and who can do fulfillment—to be honest, it’s quite limited. There are not many companies who can do it, and there are not many who can do it well.”
Since it’s responsible for their orders’ logistics and delivery, the team is just focused on production and their operations. Because they can really depend on it in bringing their products to the customers, it’s helpful to lessen their overhead costs and enable them to avoid unexpected newbie problems.
In collaboration with a local nongovernment organization, Lyger has launched the Return Your Mini Cups Program which turns used mini cups into construction bricks. To enjoin patrons in this recycling advocacy, it gives away freebies to those who send back 50 empty mini-cups.