Ads go green: Irish advertising industry unites to launch Ad Net Zero climate action push

IAPI chief executive Charley Stoney and sustainability and marketing consultant Elizabeth Sheehan at the launch of Ad Net Zero Ireland, the advertising industry's climate action initiative. Photograph: Patrick BolgerThe Irish advertising industry has come together for a new climate-action push that calls on ad creatives to use their influence to promote more sustainable consumer choices and also sets a target of reaching net zero carbon emissions within its operations by 2030.

IAPI members will be joined by those of the Advertising Association of Ireland, the Marketing Institute of Ireland, Commercial Producers of Ireland and IAB Ireland in an “all-in” bid to help advertising respond to the climate crisis and make its work a force for positive change. IAPI chief executive Charley Stoney said engagement with the plan and collaboration across the industry had been “very inspirational” to date.

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