Business Maverick: Meta slashes hiring plans, girds for ‘fierce’ headwinds

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The company is also leaving certain positions unfilled in response to attrition and ‘turning up the heat’ on performance management to weed out staff unable to meet more aggressive goals.

Facebook-owner Meta Platforms has cut plans to hire engineers by at least 30% this year, CEO Mark Zuckerberg told employees on Thursday, as he warned them to brace for a deep economic downturn.

Meta confirmed hiring freezes in broad terms last month, but exact figures have not previously been reported. “Part of my hope by raising expectations and having more aggressive goals, and just kind of turning up the heat a little bit, is that I think some of you might decide that this place isn’t for you, and that self-selection is okay with me,” he said.

“I have to underscore that we are in serious times here and the headwinds are fierce. We need to execute flawlessly in an environment of slower growth, where teams should not expect vast influxes of new engineers and budgets,” Cox wrote. The world’s biggest social media company lost about half its market value this year, after Meta reported that daily active users on its flagship Facebook app had experienced a quarterly decline for the first time.

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