Ben & Jerry’s sues parent Unilever to block sale of Israeli business

The complaint filed in the U.S. District Court in Manhattan said the sale announced on June 29 threatened to undermine the integrity of the Ben & Jerry’s brand, which Ben & Jerry’s board retained independence to protect when Unilever acquired the company in 2000.

Lawyers for Zinger also did not immediately respond to requests for comment. Last week, Zinger settled his own lawsuit against Ben & Jerry’s for refusing to renew his license. In April 2019, Airbnb reversed a five-month-old decision to stop listing properties in those settlements. Israel condemned the move, and some Jewish groups accused Ben & Jerry’s of anti-Semitism. Some investors, including at least seven U.S. states, divested their Unilever holdings.

Either way, sales have tanked.

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