It was originally created for extreme sports racers before moving into the fashion arena. Going forward, the company said it plans to put more of a focus on its existing menswear collection to create a “balanced offering” for its full consumer base.
Chopra Jonas said that “not having to choose between looking amazing and performing at their highest level, is a consumer need that Perfect Moment not only understands but one that is baked into the ethos of this brand. I am proud to be a strategic investor and advisor to such a bold and trendsetting company. We’re looking forward to a bright future.”
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