How the couple behind Soilboy grew their plant and ceramic business from side gig to full-time job

In November 2021, 30-year-old Ivan Woo and 27-year-old Angeline Goh, opened their first shop off Upper Thompson Road. Offering a stylishly curated selection of indoor plants, paired with handmade ceramics, this charming and calming store has attracted a loyal following of young couples looking to add warmth and a little life to their homes.

I was constantly surrounded by plants while growing up but totally took them for granted. When I was younger, my mother would ask me to water the plants at home for her. I used to think that plants would do well just by watering them every day, but I ended up overwatering them! That’s pretty much all the ‘gardening’ experience I had when I was young.

Angeline: I remember we were having a Zoom call, and I was showing Ivan my new plant. He was successful in keeping his first plant alive as well, so we thought that we could share this information with others who are new to planting as well.Ivan: I’ve always wanted to start a brand of my own and saw the opportunity of turning our shared hobby into a business. In mid-2020, We decided to start Soilboy and officially launched it in December 2020.

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