last month, Proton is finally getting the ball rolling with the creation of a new company, Proton New Energy Technology . This entity will not only handle Malaysian and Thai sales of the brand’s electric vehicles but also Proton’s own “new energy vehicles,” a term used in China to refer to all electrified vehicles, including hybrids and plug-in hybrids.
Joining him is chief brand officer Salawati Mohd Yusoff, bringing with her 25 years of experience in the local automotive industry, along with chief information officer Sua Chek Hoong who has been in the communications and IT industry for the past 20 years. The trio will report to a board of directors that includes Proton CEO Li Chunrong, deputy CEO Roslan Abdullah, CFO Wang Huaibing and VP of human capital and admin Amran Mohd Tomin.
According to Li Chunrong, “our studies show consumer hesitancy to adopt new energy vehicles is tied to their concern about charging availability. Pro-Net intends to address the issue with a two-pronged approach combining the installation and maintenance of home-based chargers with a comprehensive public network to be built with partners specialising in the development and running of charging stations.
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New Proton company to handle electrified cars, smart cars on sale by Q4, 2023Zhang Qiang (middle) will lead PRO-NET and will be supported by Sua and Salawati. SUBANG JAYA: Proton is moving forward with its electrification plans with the set up of a new company to spearhead sales and distributorship for smart vehicles and its own future 'new energy vehicle' offerings. Proton New Energy Technology Sdn Bhd (PRO-NET) is a fully owned subsidiary of Proton and will be run by a separate management team. Operations staff will consist of external hires from various industries. Leading the subsidiary as chief executive officer will be Zhang Qiang, who has a long history in the automotive industry in China and has been at Proton...
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