Ford's Ranger rides again. But will it win in a crowded truck market?

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After eight years of ignoring the mid-size truck market while Toyota and General Motors racked up strong sales, Ford believes it's not too late for the new Ranger to make a splash in the segment.

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Ranger redux: Ford hopes to claw its way back into exploding midsize truck marketWhen Ford decided to give some automotive journalists a chance to drive the all-new Ranger pickup this month, it took them up into the mountains east of San Diego where they could put the truck through what can best be described as a torture test. Ford and GM are doomed if they seriously are not adopting EV tech in the SUVs (as they say they are not). ICEs and oil are doomed. New tech adoption in EVs is the future and companies which are last to move will die....goodbye Ford and GM.👊
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