These days, it takes a lot more than just restraint to drink responsibly. As it turns out, our consumption of spirits adds a lot of waste to the ecosystem.
Kicking off in Singapore with local distribution managed by Drinks Fellas, it's also the first time that a global brand portfolio is participating in such a programme. They cited a study by the National Environment Agency of Singapore showing that less than 13 per cent of glass waste is recycled in the country and this partnership goes some way to address that issue.The solution is called ecoTote, a fully reusable 4.
The ecoTotes are then used in specialised dispensers called SmartPour 2.0S. The latest iteration is designed to be placed in front-of-house environments and provides accurate, one-button spirit pours in measures of 30ml, 45ml and 60ml. It can even deliver a continuous pour of 700ml or 750ml for refilling branded spirit bottles. It uses near field communication as a security measure to reduce the likelihood of theft.
On average, this saves 30g of carbon emissions per spirit pour or cocktail and emphasises how sustainable drinking choices can lead to small but important changes.